why all the haters?

Wait, people don't like puns?

Puns are the feeblest species of humor because they are ephemeral: whatever comic force they possess never outlasts the split second it takes to resolve the semantic confusion. Most resemble mathematical formulas: clever, perhaps, but hardly occasion for knee-slapping. The worst smack of tawdriness, even indecency, which is why puns, like off-color jokes, are often followed by apologies. Odds are that a restaurant with a punning name — Snacks Fifth Avenue, General Custard’s Last Stand — hasn’t acquired its first Michelin star.

I'm a bit insulted. 3E was founded upon and lives by the noble pun.