Food critics

It has always been crucial to the gourmet’s pleasure that he eat in ways the mainstream cannot afford. For hundreds of years this meant consuming enormous quantities of meat. That of animals that had been whipped to death was more highly valued for centuries, in the belief that pain and trauma enhanced taste. “A true gastronome,” according to a British dining manual of the time, “is as insensible to suffering as is a conqueror.” But for the past several decades, factory farms have made meat ever cheaper and—as the excellent book The CAFO [Concentrated Animal Feeding Operations] Reader makes clear—the pain and trauma are thrown in for free. The contemporary gourmet reacts by voicing an ever-stronger preference for free-range meats from small local farms. He even claims to believe that well-treated animals taste better, though his heart isn’t really in it. Steingarten tells of watching four people hold down a struggling, groaning pig for a full 20 minutes as it bled to death for his dinner. He calls the animal “a filthy beast deserving its fate.”

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The moral logic in Pollan’s hugely successful book now informs all food writing: the refined palate rejects the taste of factory-farmed meat, of the corn-syrupy junk food that sickens the poor, of frozen fruits and vegetables transported wastefully across oceans—from which it follows that to serve one’s palate is to do right by small farmers, factory-abused cows, Earth itself. This affectation of piety does not keep foodies from vaunting their penchant for obscenely priced meals, for gorging themselves, even for dining on endangered animals—but only rarely is public attention drawn to the contradiction. This has much to do with the fact that the nation’s media tend to leave the national food discourse to the foodies in their ranks. To people like Pollan himself. And Severson, his very like-minded colleague at The New York Times. Is any other subculture reported on so exclusively by its own members? Or with a frequency and an extensiveness that bear so little relation to its size? (The “slow food” movement that we keep hearing about has fewer than 20,000 members nationwide.)

The Moral Crusade Against Foodies